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Bel Group launches plant-based version of Laughing Cow cheese
Products
Plant-based foods
Bel Canada
Dairy-free cheese
The Laughing Cow
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Following the launches of Boursin Dairy Free and Babybel Plant Based, Bel Canada Group unveils a plant-based version of the Laughing Cow cheese.
“This plant-based version of the Laughing Cow is bringing the brand’s experience and know-how in creamy, delicious spreadable cheese to the plant-based category, where a better taste and textural product experience is needed, said Marie-Eve Robert, vice president, marketing and CSR, at Bel Group Canada. “For our plant-based offerings, we always collaborate closely with consumers to make sure we are getting the taste, texture, and quality just right. In fact, our consumers essentially serve as final decision makers in our innovations.”
The new plant-based product, made with almonds, is available in same convenient triangle format that the Laughing Cow is known for. It is suitable for every occasion and perfect for snacking and lunchboxes.
The Bel Canadian portfolio now comprises 57 per cent plant-based and fruit products and 43 per cent dairy products.