Nescafé launches Nescafé Espresso Concentrate

Nescafé has launched ‘Nescafé Espresso Concentrate’ in two flavours sweet vanilla and espresso black. The product is designed to capture the out-of-home cold coffee experience.

“Young coffee consumers start drinking their coffee cold. With the Nescafé Espresso Concentrate, we want to capture the growing out-of-home cold coffee trend and bring it in-home, with a quality premium cold coffee, in a convenient, simple, and customizable way,” Philipp Navratil, Head of Nestlé’s Coffee Strategic Business Unit, said.

The new product’s key features include quality coffee, an uncomplicated process and highly customizable. Consumers can simply add a small shot of Espresso Concentrate to milk, to have a creamy iced Latte, to water for a robust Americano, or even mix it in a refreshing twist with lemonade or juice.

“At Nestlé we leveraged our state-of-the-art coffee roasting and brewing technologies across roast and ground, soluble, ready-to-drink and portioned coffee formats. With the Nescafé Espresso Concentrate, we build on our expertise to create tasty and convenient coffee-at-home experiences for cold consumption,” Damien Tissot, Head of Nestlé R&D for Coffee said.