Barry Callebaut appoints new president for North America

Natasha Chen takes over as the president of Barry Callebaut’s North America division, effective September 16, 2024. She succeeds Ben De Schryver who is leaving the company to pursue other opportunities.

In her new role, Chen will oversee Barry Callebaut’s North American business across the U.S., Mexico, and Canada. She will report directly to CEO Peter Feld and also join the company’s extended leadership team.

Chen brings U.S. and international leadership experience in B2B and B2C environments. Most recently, she led Ecolab’s global healthcare division. Before that, she spent over two decades at Colgate-Palmolive, where she occupied various business management and marketing roles across three regions.

“We are delighted to welcome Natasha to Barry Callebaut. She is a skilled international leader with a deep understanding of the North American market, digitalization, and sustainability, which will be instrumental for us to create a more impactful service for our North American customers,” Feld said. “We would also like to thank Ben for his extraordinary dedication and commitment over the past 25 years, including his three years of service as our group CFO. His contributions have significantly shaped our company’s history.”