Tilray Brands to acquire four craft beer breweries from Molson Coors

Tilray Brands is acquiring four craft breweries from Molson Coors. The acquisition includes Hop Valley Brewing Company, Terrapin Beer, Revolver Brewing, and Atwater Brewery.

Irwin D. Simon, chair and CEO, Tilray Brands, said, “Tilray Brands is proud to be driving the most compelling and unique growth story in the craft beer industry. With the acquisition of these four craft breweries from Molson Coors, we are marking another strategic milestone in Tilray Brands’ growth plan.”

Molson Coors chief commercial officer Michelle St. Jacques added how the transaction supports their long-term strategic ambitions, as well. “Last fall we set a clear portfolio premiumization ambition, and achieving it is going to require tighter focus on the segments we believe have the highest growth potential for our business,” St. Jacques said. “While we love these craft breweries and the people behind them, this move allows us to do exactly that – focus our time, energy and resources behind the initiatives we believe will best help us meaningfully grow our U.S. above premium portfolio in beer and beyond beer.”

Hop Valley Brewing Company is a craft brewery based in Eugene, Ore., that was founded in 2009. Hop Valley includes one brewery and two taprooms. The brand is currently sold in 12 states with core markets including Oregon, Washington, Idaho, Arizona, northern California, Nevada, Wisconsin and Minnesota and it has c. 43,000 points of distribution.

Terrapin Beer Company is a craft brewery based in Athens, Ga. Founded in 2002, Terrapin has one brewery and one taproom. It is sold in 13 states with c. 47,000 points of distribution. Core markets for Terrapin include Georgia, Florida, Wisconsin, North Carolina, South Carolina, Tennessee, and Alabama.

Revolver Brewing is a craft brewery in Granbury, Texas. Established in 2012, Revolver has one brewery and one taproom and c. 12,000 points of distribution across Texas, Oklahoma, and Louisiana.

Atwater Brewery is based in Detroit, Mich. Founded in 1997, Atwater has one brewery and three taprooms. The brand is sold in c. 10,000 points of distribution across six states including Michigan, Wisconsin, Illinois, Indiana, Ohio, and Kentucky.